Nguyen Hanh — Digital & Growth Marketer

What I Do

Strategy, execution,
and everything in between.

Growth & Ads

"I make budgets work"

Google · Meta · TikTok Ads

Content & SEO

"I make people stop"

Copywriting · Social · Semrush

Analytics & AI

"I make data talk"

GA4 · Semrush · N8N · Claude

A/B Testing

"I find what converts"

VWO · Web · Email · Social

Automation

"I build the machine"

HubSpot · Zapier · N8N

Design

"I make it beautiful"

Figma · Framer · Photoshop

Tru by Hilton

Email campaign

Tru by Hilton

Ka Koncept

Instagram post

Ka Koncept

TEC Club

Facebook campaign

TEC Club

MISA JSC

LinkedIn content

MISA JSC

Selected Work

Case studies.

01 2024–2025

Tru by Hilton

Digital Marketing

Challenge

Stagnant website + no social media presence.
AI as opportunity to save time & production cost.

Action

Analysed traveller behaviour via social listening — Agorapulse, YouNet & Buzzmetric

Redesigned website with Claude, Framer & Superbase → 150% traffic increase, no CAC rise

Weekly A/B testing on content, CTA positioning & user flows to lift CTR & conversions

Created 20+ TikTok & Instagram contents; automated campaigns via N8N, HubSpot & Zapier

Result

5× campaign launch speed

2K TikTok followers in 2 months

150% web traffic increase

02 2024–2025

Ka Koncept

Business Growth Intern

Challenge

Stagnant sales for high-end niche perfume brands during peak seasons.
Introducing a 400-year-old heritage brand to a market with zero awareness.

Action

Analysed historical sales data to identify consumer pain points & retailer performance gaps

Pivoted strategy: introduced Travel-Size Discovery Sets (10–20ml) instead of full-size bottles

Enhanced unboxing with brand merchandise, artistic postcards & educational scent guides

Hosted weekly livestreams to educate on brand heritage & offer exclusive promotional deals

Executed O2O campaign culminating in a multisensory showcase with National Academy of Music

Result

+50% sales revenue vs previous year

+20% brand mentions & community engagement

30% on-site conversion at launch event

03 2022–2023

MISA JSC

Digital & Brand Marketing

Challenge

Significant traffic decline during critical Q4.
Lack of engagement between brand and existing customer base.

Action

Full technical SEO audit with dev team; segmented keywords into High-Conversion & High-Traffic clusters

Built content roadmap, managed contributors to produce SEO-optimised articles from data insights

Executed backlink management & verification via Google Analytics to boost domain authority

Launched multi-channel campaign: customer interviews, success blogs & social discussions

Organised 2 large-scale branding & networking events to reconnect brand with users

Result

+180% website engagement

10,000+ social visits & 200+ qualified leads / 2 months

2 events × 500+ participants, 30% new customer acquisition

04 2021–2023

TEC Club

Head of Communication

Challenge

Sourcing high-quality startup projects & increasing applicant volume in a competitive landscape.
Maintaining motivation for a young team balancing life and professional responsibilities.

Action

Analysed past participant behaviour to pivot content strategy & messaging

Built & nurtured a community of young entrepreneurs across dedicated Facebook groups

Partnered with 20+ KOLs in the startup ecosystem & major press outlets to amplify reach

Led 1-on-1 sessions aligning individual career goals with departmental tasks

Result

1,300+ participants, 40+ high-potential startup projects

45,000 combined community followers

30% fanpage follower growth

05 2024

EmpowHer Tech

Strategy & Development

Challenge

Bridging the gender gap and lack of motivation for young women to pursue tech careers.

Action

Collaborated with industry speakers to design a hybrid curriculum blending hard & soft skills

Developed "Skill-Bridging" workshops & networking events for gender balance in tech

Launched "In-company Project" — real-world tech work exposure for participants

Used Sphinx Analytics to survey 1,000 students & refine programme initiatives

Result

60% increase in project satisfaction

100% success rate establishing basic tech literacy

45% of participants employed in tech within 6 months

I don't just run campaigns. I grow businesses.

Strategy, execution,
and everything in between.

Case studies.

Every tool I use,
wielded with purpose.

I don't just run campaigns. I grow businesses.

Strategy, execution, and everything in between.

Case studies.

Every tool I use, wielded with purpose.

Strategy, execution,
and everything in between.

Every tool I use,
wielded with purpose.